there is a new generation waiting on our doorsteps, flourishing in virtual worlds and virtual communities. they think and act differently, from leisure over work and everything in between. the third wave of the internet is unfolding in front of our eyes, but what is it about and which opportunities will the emerging virtual economy create for businesses, governments & society at large? how do you win in a world enabled by blockchains, immersive virtual environments and ubiquitous ai platforms? this book will guide you through the different layers of the virtual economy and how you can leverage its potential to serve the next generation of customers, communities and citizens. prepare yourself for the promising future of the next generation and get ready to delight them. jeremy denisty is a founding partner at imagin3 studio. he started his career at unilever. in 2019, he moved to dubai to advise companies on growth, transformation, and innovation. he focuses on everything related to web3 gaming, blockchain, crypto, nfts and the metaverse. dado van peteghem is a founding partner at imagin3 studio and co-founder of social seeder and speakersbase. previously, he co-authored digitale transformatie with jo caudron, corporate venturing with omar mohout, and metasystemen with nils van dam. he gives over 100 speeches per year on topics such as digital transformation, innovation, and ecosystem thinking.