would you like to be meaningful, but you don’t know how to realize your ideals? this guide shows you the way. how to change yourself and the world. our planet is crying out for do-gooders of all colors and sizes. fortunately, there are people everywhere who change tack, urge their employer to do things differently and, if necessary, quit their job. one climbs the himalayas for a good cause, the other starts a social enterprise. do you also have an ideal and could you use some help? then take advantage of all the tips and inspiring stories in this book. according to marnix geus, nothing is more motivating than an ideal. candid and with a sense of humor, geus shows in the book of ideals that no journey is ideal, but if you allow your journey to be guided by ideals, you can be sure that it will become more beautiful, for yourself and for others. marnix said goodbye to the successful pr agency he founded earlier in 2017 and started the present movement, a broad movement of people who fight for more compassionate humanity and (equality) dignity. with these and other initiatives, marnix is a key figure straddling between traditional companies and social and sustainable initiatives, helping people and companies to realize their ideals.