lean pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. you will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy. this book will answer the following key questions: what price can you ask? what pricing strategy will you adopt? whether you launched a startup or work for a big tech company is not important. as long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need. lean pricing is part of the lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. other publications include lean marketing (not yet released). omar mohout is a growth engineer. he is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. omar is an entrepreneur that turned startup advisor & mentor.