artists need a new business model in this digital era where spotify and youtube have changed the rules. use the corporate music method to become a successful creative businessman. chapter 1 to 4 is about the music market and how much this market has changed in the last couple of years. chapter 5 to 9 are about the "25 rules to become a successful corporate music writer", with musical tips and mixing tricks, examples and everything you need to know about royalties, rights and synching. chapter 10 and 11 feature interviews with successful entrepreneurs, so we can learn from the people who started a creative business and succeeded. in chapter 12 to 14 we'll dive deep into important things like mindset, creative- and concept thinking and how to really achieve success as a creative businessman. this book is filled with musical examples and links to video's and music. erwin has 15 years of expercience writing for the biggest brands in the world and he is probably the #1 product launch composer worldwide. besides being a successful songwriter and composer he teaches songwriting and media composing at artez, institute of the arts.